Mobile apps make up 52 percent of the time U.S. consumers spent using digital media, the article stated, and Facebook's mobile app is the most popular, accounting for 42 percent of all app time on smartphones. The use of desktop based digital data only accounted for 40 percent of the time spent. Over a third of users included in a report from ComScore downloaded at least one mobile application a month. Those using smartphones downloaded at least three apps a month. More than half of the consumers used mobile applications every day, and 79 percent reported using their apps nearly every day. 7 percent of the U.S. smartphone owners account for nearly half of the mobile app download activity each month.
Social networking, games, and radio made up almost half of all app time, the article stated. iPhone users spent more time on media such as news apps, radio, photos, and social networking, the report noted, and Android users spent more time in Google search and email. The report also stated that iPhone users have an average of 40 percent higher median incomes and engage with more mobile applications than Android users do.
The verdict is in: mobile applications are the way to attract the attention of your customers and keep it. If you're interested in developing apps for iPhone, Android, or other platforms, HiQo Solutions can help. For more information, contact us.