soft

Hear the voice of amazing talent

microphone
28-Oct-2014
Mobile Applications Make Up Majority of U.S. Digital Use
Martin Mauersberg
President and CEO

    Just how much of the digital use in the United States takes place through mobile applications? According to a recent article from TechCrunch, the majority of it.

    Mobile apps make up 52 percent of the time U.S. consumers spent using digital media, the article stated, and Facebook's mobile app is the most popular, accounting for 42 percent of all app time on smartphones. The use of desktop based digital data only accounted for 40 percent of the time spent. Over a third of users included in a report from ComScore downloaded at least one mobile application a month. Those using smartphones downloaded at least three apps a month. More than half of the consumers used mobile applications every day, and 79 percent reported using their apps nearly every day. 7 percent of the U.S. smartphone owners account for nearly half of the mobile app download activity each month.

    Social networking, games, and radio made up almost half of all app time, the article stated. iPhone users spent more time on media such as news apps, radio, photos, and social networking, the report noted, and Android users spent more time in Google search and email. The report also stated that iPhone users have an average of 40 percent higher median incomes and engage with more mobile applications than Android users do.

    The verdict is in: mobile applications are the way to attract the attention of your customers and keep it. If you're interested in developing apps for iPhone, Android, or other platforms, HiQo Solutions can help. For more information, contact us.

    Mobile apps make up 52 percent of the time U.S. consumers spent using digital media, the article stated, and Facebook's mobile app is the most popular, accounting for 42 percent of all app time on smartphones.
    Read more >
    27-Oct-2014
    Content Management Systems: Much of The Potential is Often Missed
    Martin Mauersberg
    President and CEO

      According to a recent article from CMS Wire, content management systems are often about the potential. Potential is good, right? Not when content management, itself, is about reality. In fact, the article stated, many of the features that seemed useful during the sales process are not even being used by the enterprise companies who purchased the system.

      Take, for example, features designed to improve workflow by enabling users to review, edit and approve the content within the CMS. Many companies don't use that feature, the article stated, choosing instead to both create and review content outside of the system.

      The expiration date upon which content would be removed from the site was also an issue. Content strategists, however, are reluctant to use that feature because they may not get warning before the content expires so that they can make a decision whether or not to have it removed. In addition, the article noted, there was concern that removed pages would create broken links.

      The use of metadata is also a misused item of content management systems. The article stated that if the person providing keywords and phrases wasn't knowledgeable about how to provide the right words and phrases, the whole reason for metadata in the first place was missed. Other problems included WYSIWYG editors as well as the ability to deliver the right information -- that which the visitors to a website want -- and even knowing what the right information is.

      When it comes to your content management system, it's important to have a system tailored to suit your specific needs. Whether you can get that from a commercially available CMS or you need a completely custom built one, we can help. For more information, contact us.

      According to a recent article from CMS Wire, content management systems are often about the potential. Potential is good, right? Not when content management, itself, is about reality. In fact, the article stated, many of the features that seemed useful during the sales process are not even being used by the enterprise companies who purchased the system.

       

      Read more >
      15-Sep-2014
      Mobile technologies bring big benefits to small businesses
      Martin Mauersberg
      President and CEO

        Small businesses often enjoy advantages over larger firms. The ability to turn around projects quickly, the lack of bureaucracy and the option to change business direction all benefit small organizations. Constantly evolving mobile technologies provide a perfect fit for small companies that pride themselves on agility.

        Today's consumers rely on their mobile devices and increasingly use them to develop relationships with businesses. Customers communicate with brands through social media mobile applications. They learn about products and often buy through apps on their iOS and Android phones and tablets. While most small businesses have websites, consumers often prefer the more-polished feel of dedicated apps for interacting with businesses and for purchasing their products and services.

        Additionally, more small businesses are relying on the use of mobile apps and mobile devices for internal use. For many workers in the field, smartphones and tablets have become indispensable for communicating with the home office and customers. Many companies have increased productivity and profits by building custom apps for workers to share data quickly and to work as part of remote teams.

        With more workers bringing their own devices into corporate offices, development of secure applications for internal use is more important than ever. Network World notes that many companies are setting up their own secure "app stores" that allow employees the freedom of using their own mobile devices while assuring the security and confidentiality of company assets.

        HiQo Solutions develops mobile applications for iOS, Android and other platforms. For personal assistance with your mobile technology needs, please contact us.

        Small businesses often enjoy advantages over larger firms. The ability to turn around projects quickly, the lack of bureaucracy and the option to change business direction all benefit small organizations. Constantly evolving mobile technologies provide a perfect fit for small companies that pride themselves on agility.

         

        Read more >
        Show more